Scotiabank has also ended its support for three other local events: BuskerFest, a summertime festival of street performers in Toronto; the Scotiabank Toronto Caribbean Carnival; and the Scotiabank CHIN International Picnic, a free multicultural picnic also in Toronto.
The decisions came after a review of its sponsorships that the bank conducted earlier this year. Last year, the company spent more than $25-million on “community events,” or local-level sponsorships in the Greater Toronto Area, including the four that have now been dropped. Organizers were informed of the decisions in February.
Scotiabank had sponsored Nuit Blanche since it was created in 2006; Buskerfest since 2000; Caribbean Carnival since 2008; and CHIN Picnic since 2009.
“As with any business, we review our investments, including our sponsorship partnerships, on a regular basis,” Scotiabank said in a statement. “Arts and cultural sponsorships remain an important part of our overall sponsorship strategy.”
2 comments:
So what does this mean for Caribana? Will there be a parade in 2016 and will they change the route back to lakeshore?
It means they will need to find new funding, more sponsors with the huge amount of money that Scotiabank gave all those years.
Post a Comment