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Wednesday, October 14, 2015

Scotiabank confirms they have dropped Toronto Carnival sponsorship



Bank of Nova Scotia confirmed that it will no longer be the title sponsor for Nuit Blanche, the annual all-night art crawl in Toronto. It was not the only sponsorship that the bank has jettisoned.
Scotiabank has also ended its support for three other local events: BuskerFest, a summertime festival of street performers in Toronto; the Scotiabank Toronto Caribbean Carnival; and the Scotiabank CHIN International Picnic, a free multicultural picnic also in Toronto.
The decisions came after a review of its sponsorships that the bank conducted earlier this year. Last year, the company spent more than $25-million on “community events,” or local-level sponsorships in the Greater Toronto Area, including the four that have now been dropped. Organizers were informed of the decisions in February.
Scotiabank had sponsored Nuit Blanche since it was created in 2006; Buskerfest since 2000; Caribbean Carnival since 2008; and CHIN Picnic since 2009.
“As with any business, we review our investments, including our sponsorship partnerships, on a regular basis,” Scotiabank said in a statement. “Arts and cultural sponsorships remain an important part of our overall sponsorship strategy.”

3 comments:

Unknown said...

So what does this mean for Caribana? Will there be a parade in 2016 and will they change the route back to lakeshore?

Kara Bana said...

It means they will need to find new funding, more sponsors with the huge amount of money that Scotiabank gave all those years.

KoolSexyKiki said...

It means time for we to get we shit together and take back we ting and do it more explosive and organized. If we a a community come together with no back biting and money hungry people we can do it the way it suppose to be done. So band leaders do yuh ting and let we go!!!! We have far to many talented designers and great band leaders for us not to do this right. We get it back....and please change de name back to Caribana....my 2 cents 😊

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